hero · 2 variants · jump: line-rise-editorial split-editorial · other types: contact content cta faq lead-magnet process service-areas services stats testimonials why-choose-us work

line-rise-editorial · Full-viewport inverse hero: left-biased masked line-rise headline on a 12-col grid, lead + pill CTA row, offset bordered media figure with mono caption and scrim, hairline base rule
needs: 1-4 headline lines; optional mono kicker, lead, primary CTA, figure (image + up to 3 mono caption items) · best for: agencies, studios, saas, b2b-services, dark-editorial-brands · from: client:narrativ3

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split-editorial · Hard split hero: full-bleed media one side, inverse-surface content panel the other; renders a quiet gradient/texture panel when no image exists yet
needs: heading; optional eyebrow, lead, image (src+alt), primary/secondary CTA, up to 3 short proof points · best for: trades, local-services, b2b-services · from: legacy:HeroSplitPhoto

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